About Us

Joe Younes is a retail professional with more than 25 years of experience in the retail and consumer goods industry across Lebanon and the region. As Co-Founder & CEO of Promarché, he has contributed to the company's growth and development, focusing on operational excellence, commercial performance, and customer satisfaction. Throughout his career, Joe has led various business development and transformation initiatives, drawing on both local and international experience. He is recognized for his collaborative leadership style, strategic thinking, and commitment to building sustainable businesses, while continuously seeking opportunities to improve performance and create value for customers, employees, and partners.

Georges Estephan is the Co-Founder & Chairman of Promarché and an accomplished entrepreneur with extensive experience in the retail, logistics, and real estate sectors across Lebanon and the region. Throughout his career, he has successfully developed and managed businesses, combining strong commercial acumen with a deep understanding of investment, property development, supply chain operations, and market opportunities. At Promarché, he provides strategic leadership and entrepreneurial vision that support the company's growth and long-term development. Georges is recognized for his ability to identify opportunities, build strong partnerships, and transform ideas into sustainable businesses. His leadership continues to play a key role in shaping Promarché's expansion and long-term success.

Ghassan Saab is a senior executive with over 30 years of experience in the FMCG industry specializing in general management and the development of multinational brands across distribution and retail operations. As Head of Business Services at Promarché and a member of the Executive Committee, he leads the company's technology and business services, driving key initiatives in ERP, business intelligence, artificial intelligence, and e-commerce. He has played a pivotal role in strengthening Promarché's infrastructure, enhancing operational efficiency, optimizing inventory management, and advancing data-driven decision-making across the organization. Throughout his career, he has held leadership roles with local and regional organizations across Lebanon and the Gulf, delivering sustainable growth, operational excellence, and strategic transformation initiatives. Ghassan holds a Master's degree in Computer Sciences and a Doctorate of Business Administration.

George Klayaani is a retail and commercial executive with more than 25 years of experience across supermarket, hypermarket, discount, and convenience retail formats. As Head of Commercial at Promarché and a member of the Executive Committee, he leads the company's commercial strategy, category management, pricing, supplier partnerships, and profitability initiatives. Throughout his career, he has successfully driven commercial growth, retail transformation, operational excellence, and business development, with particular expertise in local market dynamics, private label development, direct imports, merchandising, strategic sourcing, and e-commerce. Known for his strategic vision, leadership skills, and results-oriented approach, George plays a key role in strengthening Promarché's market position and supporting its continued growth and innovation.

Jean Abdessater is a retail executive with over 25 years of experience across the Middle East, including extensive leadership experience with one of the region's leading retail groups. As Head of Operations at Promarché and a member of the Executive Committee, he oversees operational performance, business strategy, and customer experience across the organization. Since joining Promarché, he has played a key role in strengthening operational excellence, enhancing execution standards, and supporting the company's growth and expansion objectives. Throughout his career, he has successfully driven market share growth, profitability, store expansion, customer loyalty, and e-commerce development. Jean is recognized for his strategic leadership and results-oriented approach.

Fida Sakr is a seasoned MarCom leader with more than 25 years of experience in marketing communications, public relations, brand reputation, and stakeholder engagement across Europe, the Middle East, and Africa. As Head of Marketing at Promarché and a member of the Executive Committee, she leads the company's marketing and communications strategy, brand positioning, customer engagement, and corporate reputation. Since joining Promarché, she has helped strengthen the company's market presence, drive customer engagement, and support growth through impactful marketing initiatives. Fida is recognized for her strategic vision, storytelling expertise, and ability to build strong brands, enhance reputation, and drive sustainable business growth.

Tarek Bayoud is a senior finance executive with more than 25 years of experience in financial management, performance improvement, business transformation, and strategic leadership. As Head of Finance at Promarché and a member of the Executive Committee, he leads the company's financial strategy, planning, budgeting, forecasting, and risk management initiatives. He plays a key role in supporting Promarché's growth by strengthening financial controls, optimizing profitability, improving operational efficiency, and providing strategic insights that support informed decision-making. Recognized for his analytical mindset and results-oriented approach, Tarek combines deep financial expertise with a strong commitment to business performance and sustainable growth.

Abbas Helbawi is a Human Resources leader with over 17 years of experience across Lebanon, the GCC, and Africa. As Head of Human Resources at Promarché and a member of the Executive Committee, he plays a strategic role in supporting the company's growth by aligning people strategies with business objectives. He oversees talent acquisition, compensation and benefits, organizational development, performance management, and employee engagement while ensuring compliance and operational excellence. Since joining Promarché, Abbas has strengthened HR processes, enhanced workforce planning, and helped build the talent and culture required to support the company's expansion. His leadership continues to contribute to operational efficiency, employee engagement, and sustainable business growth.